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The Startup Way : How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth by Eric Ries (2017, Hardcover)

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About this product

Product Information

Entrepreneur and bestselling author of The Lean Startup , Eric Ries reveals how entrepreneurial principles can be used by businesses of all kinds, ranging from established companies to early-stage startups, to grow revenues, drive innovation, and transform themselves into truly modern organizations, poised to take advantage of the enormous opportunities of the twenty-first century. In The Lean Startup , Eric Ries laid out the practices of successful startups - building a minimal viable product, customer-focused and scientific testing based on a build-measure-learn method of continuous innovation, and deciding whether to persevere or pivot. In The Startup Way , he turns his attention to an entirely new group of organizations: established enterprises like iconic multinationals GE and Toyota, tech titans like Amazon and Facebook, and the next generation of Silicon Valley upstarts like Airbnb and Twilio. Drawing on his experiences over the past five years working with these organizations, as well as nonprofits, NGOs, and governments, Ries lays out a system of entrepreneurial management that leads organizations of all sizes and from every industry to sustainable growth and long-term impact. Filled with in-the-field stories, insights, and tools, The Startup Way is an essential road map for any organization navigating the uncertain waters of the century ahead.

Product Identifiers

Publisher
Crown/Archetype
ISBN-10
1101903201
ISBN-13
9781101903209
eBay Product ID (ePID)
234974759

Product Key Features

Book Title
Startup Way : How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth
Author
Eric Ries
Format
Hardcover
Language
English
Topic
Entrepreneurship, New Business Enterprises, Management
Publication Year
2017
Genre
Business & Economics
Number of Pages
400 Pages

Dimensions

Item Length
8in
Item Height
0.5in
Item Width
5in
Item Weight
19.6 Oz

Additional Product Features

Lc Classification Number
Hb615.R54 2017
Copyright Date
2017
Target Audience
Trade
Lccn
2017-038383
Dewey Decimal
658.4/21
Dewey Edition
23
Illustrated
Yes

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