Picture 1 of 1
Stock photo
Picture 1 of 1
Stock photo
Ten Deadly Marketing Sins : Signs and Solutions by Philip Kotler (2004, Hardcover)
Price:
$23.08
Free shipping
Returns:
14 days returns. Buyer pays for return shipping.
Condition:
As the cost of marketing rises, its effectiveness is in decline. In this clear and comprehensive guide, renowned marketing expert Philip Kotler identifies the ten most common-and most damaging-mistakes marketers make, and how to avoid them.