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MARKETING: A LOVE STORY: HOW TO MATTER TO YOUR CUSTOMERS By Bernadette Jiwa NEW - Picture 1 of 1

Marketing: a Love Story : How to Matter to Your Customers by Bernadette Jiwa (2014, Trade Paperback)

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MARKETING: A LOVE STORY: HOW TO MATTER TO YOUR CUSTOMERS By Bernadette Jiwa **BRAND NEW**.

About this product

Product Information

"Bernadette's back, and just in time. This is her finest work, a book that ought to be read by everyone on your team, and somehow hidden from your competitors."-SETH GODIN One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas, but we struggle to tell the story of how they are going to be useful in the world and why they will matter to people. Marketing is the way we communicate how our ideas translate to value for people in a marketplace. Marketing has become a necessary evil for every business, but what if we adopted a different view of it? What if marketing was less about promotion or coercion and more about reaching out to people and helping them to solve problems? What if marketing was how we found more ways to do better work and to matter to our customers? What if marketing was where we began our journey towards understanding what people need and want? What if it was our vantage point for seeing the world through the eyes of our customers? How different would marketing be then?

Product Identifiers

Publisher
CreateSpace
ISBN-10
1500619213
ISBN-13
9781500619213
eBay Product ID (ePID)
204194202

Product Key Features

Book Title
Marketing: a Love Story : How to Matter to Your Customers
Author
Bernadette Jiwa
Format
Trade Paperback
Language
English
Topic
Marketing / General, Customer Relations, International / Marketing
Publication Year
2014
Genre
Business & Economics
Number of Pages
108 Pages

Dimensions

Item Length
8in
Item Height
0.3in
Item Width
5.2in
Item Weight
6.4 Oz

Additional Product Features

Lc Classification Number
Hf5415.J5 2014
Copyright Date
2014
Target Audience
Trade
Dewey Decimal
658.8
Dewey Edition
23

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item 1 Marketing: A Love Story: How to Matter to Your Customers by Jiwa, Bernadette
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item 2 Marketing: A Love Story: How to Matter to Your Customers by Jiwa, Bernadette
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item 4 Marketing: a Love Story : How to Matter to Your Customers Bernade
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item 6 Marketing: A Love Story: How to Matte- Bernadette Jiwa, 9781500619213, paperback
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item 7 Marketing: A Love Story: How to Matter to Your Customers by Jiwa, Bernadette The
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5 out of 5 stars
by fjdphoto2012Oct 01, 2023
Best marketing book… only 100 amazing pages.
Best book on marketing hands down. This is a must read!
Verified purchase: Yes | Condition: Pre-owned

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